7-Eleven Set to Introduce Cashier-less Pilot in Selected Store Locations

7-Eleven, the convenience stores company announced its plans to roll out a cashier-less pilot around mid-year that will enable customers to make payments using the My 7-Eleven app. The mid-year pilot is set to launch at selected 7-Eleven stores across Australia. 

The pilot follows the foot trails of a recent trial the convenience store company ran at its store in Victoria wherein it converted its brick and mortar facility into a cash-less outlet. The pilot will kick off 7-Eleven Australia’s ambitious efforts to make around 28 percent of its entire transactions digital by 2030. 

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7-Eleven’s Vision

Paul Wallace, Head of Digital Innovation at 7-Eleven Australia said that customers will have to install the mobile checkout and one of the pilot apps to scan and pay for their purchases. 

Mr. Wallace also said that when the ball gets rolling, it will bring a drastic change in how the staff interacts with customers. The new operational model provides the staff an opportunity to have floor interactions with customers instead of interactions behind the counter. O

The main idea behind this move is to minimize friction in-store and accelerate service. 

7-Eleven’s digital journey

Until six years ago, the convenience store giant did not make any considerable investments to upgrade technology. However, the new generation of tech-savvy employees took to the digital path to enhance customer experiences. 

7-Eleven made its digital entry by rolling out its 7-Eleven application which allowed customers to lock in fuel prices. Since then, the company has come a long way and also integrated Adobe Campaigns into its solutions. 

The integration with Adobe Campaigns allows 7-Eleven to provide more personalized interactions with its customers. 

While the My 7-Eleven app has been upgraded consistently, the company is also focusing on improving its commerce backend which is currently being handled by Magento. 

The company has also set its eyes on leveraging campaigns and analytics to deliver tailored content and front-end experiences to customers. Moreover, as 7-Eleven is also likely to invest in data capabilities in the near future, it is securing a robust digital future for itself and its customers. 

Image Source: rawpixel.com

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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