7-Eleven, the convenience stores company announced its plans to roll out a cashier-less pilot around mid-year that will enable customers to make payments using the My 7-Eleven app. The mid-year pilot is set to launch at selected 7-Eleven stores across Australia.
The pilot follows the foot trails of a recent trial the convenience store company ran at its store in Victoria wherein it converted its brick and mortar facility into a cash-less outlet. The pilot will kick off 7-Eleven Australia’s ambitious efforts to make around 28 percent of its entire transactions digital by 2030.
Paul Wallace, Head of Digital Innovation at 7-Eleven Australia said that customers will have to install the mobile checkout and one of the pilot apps to scan and pay for their purchases.
Mr. Wallace also said that when the ball gets rolling, it will bring a drastic change in how the staff interacts with customers. The new operational model provides the staff an opportunity to have floor interactions with customers instead of interactions behind the counter. O
The main idea behind this move is to minimize friction in-store and accelerate service.
7-Eleven’s digital journey
Until six years ago, the convenience store giant did not make any considerable investments to upgrade technology. However, the new generation of tech-savvy employees took to the digital path to enhance customer experiences.
7-Eleven made its digital entry by rolling out its 7-Eleven application which allowed customers to lock in fuel prices. Since then, the company has come a long way and also integrated Adobe Campaigns into its solutions.
The integration with Adobe Campaigns allows 7-Eleven to provide more personalized interactions with its customers.
While the My 7-Eleven app has been upgraded consistently, the company is also focusing on improving its commerce backend which is currently being handled by Magento.
The company has also set its eyes on leveraging campaigns and analytics to deliver tailored content and front-end experiences to customers. Moreover, as 7-Eleven is also likely to invest in data capabilities in the near future, it is securing a robust digital future for itself and its customers.
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