WhatsApp to Launch Cloud-based Premium Features and Tools for Businesses

Whatsapp, the popular instant messaging application is all set to roll out free cloud-based API features to attract new businesses to use the platform. The news was announced by Meta Platform’s CEO Mark Zuckerberg at the firm’s messaging event yesterday. 

Over the past few years, WhatsApp has been successful in convincing businesses to use the platform by releasing shopping and business-focused features. At Meta’s “Conversations” event, Zuckerberg said that the new premium features will allow developers and businesses seamless access Meta’s services. In addition, he also said that businesses can also use Whatsapp as a base and build on it to personalize experiences and fasten their response time to customers by using WhatsApp Cloud API that is hosted by Meta. 

SEE ALSO: Google rolls out inclusive language’ suggestions to minimize usage of politically incorrect words

WhatsApps’ new API features and what will change?

Currently, Whatsapp offers an API that allows companies to connect their existing applications and interact with customer service chats. This is how Meta generates revenue from this service. Meta, the company that acquired WhatsApp for $19 billion in 2014 said businesses will not be able to send messages to customers on Whatsapp unless they have been requested to be contacted. 

WhatsApp has also revealed that it will also offer optional paid features within the premium service of its specialized business application which is designed for small businesses. The features that are currently in development will include features to manage chats across 10 devices. It will also include personalized click-to-chat links which businesses can share on their websites with their customers. 

How are businesses benefiting from Whatsapp business?

Dara Khosrowsahi, CEO of Uber said that one-third of users who are requesting rides through WhatsApp in India are new customers. The company, which released its WhatsApp bot in December last year is looking to further personalize the service, beginning with users in New Delhi, and gradually expanding to new markets like Brazil. 

WhatsApp for Business also helps companies to minimize their manual efforts by 15%. For example, OTTO, one of the leading e-commerce companies in Europe used WhatsApp Business to enhance customer shopping experiences by improving its support channels. With WhatsApp, the company could engage with their customers directly and provide them with support immediately. 

Will the new cloud-based premium API features help businesses grow? Will more businesses use WhatsApp API to provide personalized experiences? Leave your thoughts below and tell us what you think. 

SEE ALSO: Salesforce Launches New Toolkit to Assist Developers Create Slack Applications

Feature Image: rawpixel.com

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency.  At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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