The adoption of artificial intelligence (AI) in marketing has increased significantly over the past few years. It is safe to say that new and upcoming companies along with established market players have turned to AI to stay ahead of the curve.
Today, companies of all sizes use the best AI marketing tools to promote their businesses and brand across different channels.
If you are a freelancer, e-commerce brand, affiliate marketer, or blogger, you should be looking to leverage the benefits of AI-powered marketing solutions to gain a competitive edge over your competitors.
AI marketing tools enable you to create and deploy effective marketing strategies that help you attain your goals at a faster pace.
In this article, we will take a look at some of the best AI marketing platforms companies should consider using this year.
But before we take a look at that list, let’s understand what an AI marketing tool is.
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What is an AI marketing tool?
An AI marketing tool is a tech platform that leverages artificial intelligence to make automated decisions.
These decisions are primarily based on the collected user data which is thoroughly analyzed based on the ongoing trends in the market.
The objective is to create a marketing strategy that predicts the buyer’s purchasing patterns and next move.
Since all these tasks are carried out without human intervention, AI-powered marketing tools are becoming increasingly popular across businesses around the world.
Let’s take a look at some of the top-rated AI marketing tools you should consider using in 2022.
Top AI marketing tools you should use in 2022
- Pro: $119
- Guru: $229
- Business: $499
SEMRush best features:
Position tracking enables users to see how their rank for targeted keywords.
SEMRush is known as the Swiss Army Knife of SEO tools, and for a good reason.
The platform allows users to perform content marketing campaigns, PPC, analytics, SEO, social media marketing, and more.
The position tracker is one of the best features of this tool as it allows businesses to track how they rank for specific keywords compared to their competitors. Users can also see how their site ranks in comparison to the Top 100 in Google’s paid and organic search results.
The Content Marketing Toolkit is another top feature that allows users to find out which topics are trending and create a content marketing plan.
2. Seventh Sense
- Starts at $64 for Hubspot
- Starts at $360 for Marketo
Seventh Sense best features:
Optimization of email marketing campaigns
Seventh Sense is an AI-powered email marketing platform that ensures your emails reach the right customer at the right time.
The customized service enables marketers to improve how they engage with their customers by providing a clear understanding of when they open their emails.
Seventh Sense also improves email deliverability that positively affects the user’s score. This is one of the key parameters for companies that deliver thousands of emails each week. However, Seventh Sense is developed to work only with Marketo and HubSpot.
- Free for a single user
- Standard: $149
- Premium: $999
MarketMuse best feature:
SEO and long-form content optimization and creation.
MarketMuse is one of the best AI marketing tools in the market. The platform is designed for businesses that need help in creating optimized long-form content including sales copies, blogs, articles, landing pages, and emails.
The process starts with deep AI research about a specific topic. The tool then creates the first draft based on the topic of choice to help users get started with the copywriting process.
Besides, it also provides a content brief which is also a guide. Users have the flexibility to continue editing the same copy with the help of the in-built editor and use the AI’s suggestions if and when required.
- Free for Basic
- Custom quote for Business and Premium users
Grammarly best feature:
A very powerful spell checker and grammar.
Grammarly is one of the best free AI marketing tools for businesses. The robust AI content marketing tool enables businesses to cross-check their written content to ensure it is grammatically correct and professional.
Grammarly comes with a very powerful AI which checks grammar and spelling in real-time. Users can also install Grammarly as a Chrome extension.
The Business and the Premium plans offer powerful features including clarity, style, tone, and more.
Acrolinx best feature:
The platform scores the existing content so that it follows the brand guidelines and metrics.
The AI-driven marketing tool enhances the quality of content so that it meets the guidelines and parameters. Big brands including Amazon and Google also use Acrolinx to ensure that their marketing content is in sync with their brand.
Companies can add brand-specific wording, set the tone, style, and grammar. The AI goes through the entire content and provides suggestions for improvement.
These are some of the main reasons why Acrolinx is one of the best AI marketing tools in the market.
Although AI and machine learning are not new, their adoption has only seen rapid growth in the past few years.
For quite some time now, companies have turned to new and innovative technologies to improve their operations and core processes. Besides, as more and more brands continue to leverage data to draw valuable customer insights, AI-powered marketing tools are becoming very popular.
Besides, as things continue to evolve digitally, AI marketing tools are set to become a necessity for companies moving forward.
Businesses need to leverage the benefits of these tools in every way possible to gain a competitive advantage.
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Image 1 Source: Grammarly
Image 2 Source: rawpixel.com