ZoomInfo Announces Launch of New Account-based Marketing Platform
ZoomInfo, one of the leading developers of go-to-market solutions, intelligence, and data has announced the launch of a new platform; MarketingOS. It is a new account-based marketing solution that syncs with the sales and marketing teams in a single system. The platform is powered by ZoomInfo’s business-to-business (B2B) data.
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More about MarketingOS
MarketingOS assists ABM and leads generation teams to convert leads into customers using personalized engagement techniques and also promotes data-driven decision-making.
These personalized engagement techniques are primarily deployed across an array of marketing channels such as social advertising, SMS, email, and more. In addition, the newly launched platform also transforms websites into digital storefronts. This is achieved through unique visitor tracking, enriched forms, human-first chat experiences to enhance on-site conversion and also develop rich relationships with sales.
Henry Schuck, CEO, and Founder of ZoomInfo said that the company’s detailed B2B database is one of the key factors that differentiates MarketingOS from other existing ABM solutions. He further said that the platform’s algorithms enable marketers to discover and connect with the most relevant leads at the right time. To sum up, he also said that no solution in the existing market blends marketing-optimized workflows and data-driven insights with MarketingOS.
RevOS – ZoomInfo’s Modern Operating System
MarketingOS is one of the four solutions that are important components of RevOS. OperationsOS, RecruitingOS, and SalesOS are the other three solutions that complete ZoomInfo’s RevOS operating system.
RevOS is ZoomInfo’s sophisticated operating system designed for revenue professionals. It is essentially a unified platform developed for marketing, sales, recruiting, and operations teams. In addition, it offers valuable insights, integrations, and software that businesses require to grow in the digital era.
RevOS provides a seamless app administration and login experience wherein all tools and applications can be launched and managed via a single dashboard. Besides, users can also switch between different applications without having to toggle between applications.
Challenges with current ABM platforms
One of the main reasons why marketers fail is because of incomplete and inaccurate data. As of now, most of the ABM platforms are created to utilize a company’s first-party data.
However, marketers are spending thousands of dollars at the wrong companies and prospects, and eventually getting very little return. ZoomInfo’s intelligence and data platform allows marketers to reach their target audience and generate qualified leads for better sales.
About ZoomInfo
ZoomInfo is one of the leading software, intelligence, and data companies that provides its services to over 25,000 companies worldwide. The company designs solutions to accelerate sustainable growth for its clients.
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