Zoho Rolls Out Zoho Analytics 5.0, a Robust AI-powered Business Intelligence (BI) Platform

Zoho Corp, a leading software-as-a-service business solution vendor announced the launch of a new business intelligence platform. The platform is a perfect blend of Zoho’s data preparation solution Zoho DataPrep and is an upgraded version of Zoho Analytics. Besides, it will provide real-time insights to companies to improve their decision-making. 

The newly launched business intelligence platform includes a bunch of data preparation tools that organizations would have to purchase separately. 

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More about Zoho’s BI Platform

Zoho’s BI platform combines different elements such as data integrations, data preparation, augmented BI, visual dashboards, and privacy & security capabilities. 

The four main noteworthy and standout features of this platform are data stories, augmented analytics, augmented data management and preparation, and marketplace. 

The platform is specifically designed for scalability and can gather data from over 250 sources. This allows businesses to analyze data gathered from various third-party applications such as Mailchimp, Google, Stripe, HubSpot, Zendesk, and more. 

Working in sync with external data sources has always remained one of the core strengths of Zoho Analytics. The fact that around 60% of the current users have opted for it as their primary business intelligence platform is a testament to Zoho’s quality. 

The platform will provide users real-time insights into their operational data to make vital business decisions with the assistance of Zia, Zoho’s native AI tool. 

Zoho’s Plans to Make BI More Accessible

At present, Zoho is currently working toward minimizing the overall cost of its BI  platform and making it more accessible to a wider range of businesses. 

According to Chandrashekhar LSP, Senior Evangelist, Zoho, even today, most companies still depend on spreadsheets as their default business intelligence tool. This is mainly due to the steep costs and the complexity of advanced business intelligence tools. 

The two main barriers that have kept many companies at bay from using BI tools include, one, the process of entering data in the BI tool, and two, the cost of BI applications especially when spreadsheets come as part of the Microsoft Office 365 package. 

Over the past few years, more and more companies are relying on data to make business decisions. As a result, spreadsheets are slowly being replaced by AI-driven and cutting-edge BI tools. 

As things stand, the user-friendly pricing of the Zoho BI Platform could have a strong impact on the total cost of BI offered by Zoho’s competitors. In addition, as the market continues to expand, rivals may feel the need to lower the prices of their products to remain competitive. 

Image Source: Zoho


Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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