Why Salesforce is perfect for a small business

While the Fortune 500 companies more often than not receive all media attention, the foundation for economies worldwide is small business. Small- and medium-sized enterprises represent over 90% of the business population worldwide. Previously, advanced CRM and support software were pretty much reserved for large enterprises – but since then, giants such as Salesforce have come around, realizing the power small businesses possess. 

Salesforce Essentials is Salesforce for small business. As they describe it themselves: “We’ve taken the full power of Salesforce and tailored it for the unique need of small businesses,”. In this article, we’ll give a comprehensive overview of the benefits of Salesforce CRM for small businesses, Salesforce Essential, what it brings to the table, and touch upon how much Salesforce for small business costs.

Benefits of Salesforce Essentials for small businesses

The benefits of Salesforce for a small business solve the four primary roadblocks preventing a small business to switch to a modern CRM:

  • High subscription cost
  • Training time and expenses are not realistic
  • Fear of complexity trumps perceived benefits
  • Temporary fixes are easily available

Here are the main benefits of Salesforce Essentials:

1. It’s affordable

Salesforce Essentials pricing for a small business is much more affordable, where companies with ten or fewer employees can subscribe to Salesforce Essentials for only $25 per user/month. Compare it to Salesforce most popular Lighting Enterprise which is available for $150 per user/month.

2. Training is fast and free

Employees attending a training session

A small business can learn pretty much everything it needs for a fast and quick set-up and effective use through Trailhead, an interactive, online training environment from Salesforce. It’s free and provides insight into several skills a small business will benefit from. Trailhead can reduce the Salesforce cost for a small business considerably.

3. It’s intuitive

Instead of stripping their large enterprise version of major functionalities and giving it a cutesy name to match, Salesforce has instead reconceptualized its CRM to align with the needs of a small business. The result? An intuitive platform and interface that small business owners will find easy to work with.

4. It’s powerful

Unlike many other similarly-priced CRM alternatives, Salesforce Essentials brings the power of enterprise-cloud to small businesses who benefit from the latest artificial intelligence technology, machine learning, cloud computing, and many other advanced and useful technologies that previously were limited to organizations with deep pockets.

The verdict

Well, if the main header wasn’t a big enough clue: Salesforce Essentials is a must-have for all small businesses. The Salesforce CRM pricing for small businesses is very affordable, but where Salesforce Essentials doesn’t cut corners, providing a powerful, intuitive, and easy-to-use CRM platform to build stronger relationships and keep customers happier. 

But it is still a fairly advanced CRM system, and while it’s a fairly low entry bar, reaching its full potential is a fairly complex and time-consuming process. If you’re struggling to implement Salesforce Essentials or want to optimize it further, we’d suggest contacting a Salesforce partner to help you implement, manage, and optimize your Salesforce solution.

Feature Image Source: Salesforce

Image 1 Source: Image by rawpixel.com

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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