TikTok Makes e-commerce Debut With Livestream Shopping Event

TikTok, the popular short video-creating application has made its e-commerce debut with a live shopping event in the UK. The application allows users to purchase products directly within the platform, capitalizing on the soaring growth of “social shopping”. 

TikTok has selected the UK to foray into the e-commerce and online retail space. 

SEE ALSO: PayPal Introduces Cryptocurrency Service in the UK

More about the ‘Black Friday’ online shopping event

TikTok’s online event is called ‘On Trend’ and will go live from 5 PM on December 8th and 9th. The company says it is a very unique shopping event that will highlight offers and discounts from top tech and beauty brands such as L’Orėal Paris, NutriBullet, Charlotte, and more. 

In addition, the event will also feature entertainment from leading entertainers, musicians, and creators. 

TikTok’s rise during the pandemic

The Livestream shopping experience enables users to view content online and also shop at the same time. How does TikTok earn from this? When a Livestream shopping event is hosted by a platform, it gets a small cut from sales. 

There is no doubt that TikTok’s popularity witnessed impressive growth during the pandemic. As a majority of the users were confined to their homes during lockdowns, they did not shy away from showcasing their creative side. 

TikTok has decided to venture into the e-commerce space due to the unmissable rise in online shopping over the past few months. Apart from online shopping, even “social shopping” has seen notable traction. Social shopping allows users to find and purchase products within the social media platform, without being ushered into a third-party website. 

Rich Waterworth, General Manager at TikTok, EU and UK said that this is a very important milestone for the company. He added that e-commerce is an excellent opportunity for TikTok, and the firm is looking to invest in this field. 

He further explained that a lot of users have a shared love for products and creators, and TikTok aims to bring both communities together. 

Influence of social media firms on online shopping

As of now, the company already has an influence on purchasing decisions. When users buy a product after looking at the recommendations on the application, they use the hashtag #TikTokMadeMeBuyIt. 

Apart from TikTok, even Instagram and Facebook have a strong presence in online shopping. Instagram launched Shopping two years back – features that enable users to shop via a brand’s videos and photos across the platform. 

SEE ALSO: Google Set to Invest $740 Million in Australia Months After Tiff with Government

Feature Image Source: rawpixel.com

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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