MoxiWorks Completes Acquisition of Lead Nurturing Platform ActivePipe

MoxiWorks has successfully acquired ActivePipe, a lead nurturing platform that is built for real estate professionals. This acquisition enables MoxiWorks to expand its real estate tech portfolio. 

Currently, ActivePipe is active in four countries and supports more than 2,500 brokerages and 40,000 agents. The company will join MoxiWorks sphere-based CRM, CMA interactive presentation tool, MoxiEngage, marketing suite along with MoxiPresent, recruiting system, and its new back-office solution, MoxiBalance. 

As of now, the financial terms of the deal have not been disclosed. 

SEE ALSO: Netsuite Acquires Part of Verenia, a Popular CRM and CPQ Vendor Verenia

More about the ActivePipe platform 

ActivePipe leverages artificial intelligence (AI) to automate the entire process for agents and brokers to stay connected with their potential clients. The platform’s predictive capabilities determine which clients are expected to make a transaction. 

It also sends alerts to clients regarding the open opportunities in their database. 

York Baur, MoxiWorks CEO said that the growing interest rates, uncertain economic conditions, tight inventory, and overdependence on paid cold leads that do not convert are a formula for disaster. 

He further added that ActivePipe ensures that users, agents, and brokers do not spend a lot of time worrying about where their next lead is coming from. Instead, it uses cutting-edge AI technology to nurture leads that exist in the sphere. 

The story behind the acquisition

The acquisition of ActivePipe is a culmination of the standing partnership of both companies. ActivePipe was an integral part of the MoxiCloud partner network for over three years enabling MoxiWorks clients to nurture their leads. 

Ash Farrugia, CEO, and co-founder of ActivePipe said that the company has been a partner with MoxiWorks for years. He is thrilled by the opportunity to build a robust product by becoming a core part of the MoxiWorks family. 

He said that joining hands with Moxiworks was a no-brainer for the company given the company’s presence and position in the real estate industry. Baur said that it is a crucial and pivotal time to be involved in the proptech sector and that he is confident to start the next chapter with MoxiWorks. 

MoxiWorks acquisition spree

Over the past few years, MoxiWorks’s growth can be attributed to a series of acquisitions. 

In November 2019, the firm acquired the marketing automation platform, Imprev (now Moxilmpress). Most recently, MoxiWorks completed the acquisition of MoxiBalance at the end of 2021. 

Tom Smith, Principal, Vector Capital said that the investment firm is impressed by MoxiWork’s growth trajectory and will continue to support the firm’s organic development and strategic acquisitions. 

To stay updated with this story, stay tuned to ToolsMetric. 

SEE ALSO: Audi and Aptiv PLC Invests $285 Million in Software Firm TTTech Auto

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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