Google Has Stopped All Ad Sales in Russia Amid Suspension Demands

Google has said that the company has stopped selling online advertising in Russia. At the moment, the ban applies to Google search, YouTube, and a bunch of external publishing partners. 

This move has come after a Russian regulator demanded Google to stop displaying ads that according to the regulator were spreading false information about the invasion of Ukraine. 

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Google’s stance on the advertising ban in Russia

Google said that it has taken a rare step of putting a halt to its advertising business in Russia. This includes YouTube, display marketing, and search. 

The announcement comes just a few days after the tech giant suspended advertising content that was created by Russian state media. The company said that it had already blocked a lot of ads related to the ongoing conflict as it did not want individuals to take undue advantage of the regional crisis for financial gain. 

The written statement from Google read “In light of the extraordinary circumstances, we’re pausing Google ads in Russia. The situation is evolving quickly, and we will continue to share updates when appropriate.”

So far, Google is treading very cautiously with the Russian government through the course of the ongoing crisis as it has over 100 on-ground employees in the country. 

In the past, the Russian government has issued prosecution threats to individual employees of companies that have not adhered to the rules. 

Apart from suspending advertising in Russia, Google has banned Sputnik, RK, and other state-sponsored media from using YouTube in Europe. 

The company has also clarified that it will not prohibit content from Russian media from showing on Google News. 

Accusations against Google in Russia

The Wall Street Journal reported that Roskomnadzor, the Russian communications watchdog has asked Google to refrain from showing online video ads that show false political information regarding Ukraine. 

The Russians are reportedly pointing fingers at Google, saying that YouTube, a unit of Google is running advertising campaigns to misinform Russians regarding the current events.  

These accusations are the prime examples of how the world’s largest tech platforms are gradually turning into battlegrounds for how data is shared at the time of conflict. 

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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