ASX Listed FRUGL Group Announces Service Agreement with Metcash

Frugl Group Limited announced that it has signed a service agreement with one of Australia’s leading wholesale distributors Metcash. As a part of this agreement, Frugl will provide its retail analytics services to Metcash Food.

The details of the agreement suggest that Frugl services will be generated using Frugl’s popular price comparison platform.

Service agreement terms

The newly signed agreement means that Frugl will provide analytical and data information to Metcash using Frugl’s analytics platform, InFocus. Under the terms of the agreement, Metacash and FRUGL will be engaged with each other for an initial period of 2 years with a 1-year extension available to Metacash.

The fees that Metacash will pay for Frugl’s data and analytical information has not been disclosed.

The agreement will provide Frugl an opportunity to strengthen its ties with Metacash and expand its scope of services in the future.

Mr. Sean Smith, Frugl Managing Director said that an agreement with noteworthy market players such as Metcash is a testament to not only the quality of Frugl’s retail data assets but also its expertise pertaining to the retail industry. He also said, “We are looking forward to working with Metcash on many retail intelligence projects across their business in the years ahead.”

More about Frugl

Frugl is a price comparison platform that allows customers to compare the prices of commodities between various supermarket retailers in their locality. The platform also tracks and analyzes the real-time shopping behavior of customers and assesses the changes in product merchandising and prices for over 60,000 products from supermarket giants such as Woolworths and Coles.

Frugl’s product portfolio includes a range of technologies that are integrated with real-time data capture, cutting-edge cloud-based data analytics, and cloud-based storage.

More about Metcash

Metcash is one of Australia’s leading marketing and wholesale distribution companies. Metcash recorded sales of more than $13 billion in the FY20 and the company supports popular retailer networks including Mitre 10, IGA, IGA Liquor, and Foodland to name a few.

At present, it delivers to 10,000+ retail customers that are supported by Metcash’s distribution centers in all major cities and smaller regional centers across Australia.

Image source: Business photo created by katemangostar –

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