ASX Listed FRUGL Group Announces Service Agreement with Metcash

Frugl Group Limited announced that it has signed a service agreement with one of Australia’s leading wholesale distributors Metcash. As a part of this agreement, Frugl will provide its retail analytics services to Metcash Food.

The details of the agreement suggest that Frugl services will be generated using Frugl’s popular price comparison platform.

Service agreement terms

The newly signed agreement means that Frugl will provide analytical and data information to Metcash using Frugl’s analytics platform, InFocus. Under the terms of the agreement, Metacash and FRUGL will be engaged with each other for an initial period of 2 years with a 1-year extension available to Metacash.

The fees that Metacash will pay for Frugl’s data and analytical information has not been disclosed.

The agreement will provide Frugl an opportunity to strengthen its ties with Metacash and expand its scope of services in the future.

Mr. Sean Smith, Frugl Managing Director said that an agreement with noteworthy market players such as Metcash is a testament to not only the quality of Frugl’s retail data assets but also its expertise pertaining to the retail industry. He also said, “We are looking forward to working with Metcash on many retail intelligence projects across their business in the years ahead.”

More about Frugl

Frugl is a price comparison platform that allows customers to compare the prices of commodities between various supermarket retailers in their locality. The platform also tracks and analyzes the real-time shopping behavior of customers and assesses the changes in product merchandising and prices for over 60,000 products from supermarket giants such as Woolworths and Coles.

Frugl’s product portfolio includes a range of technologies that are integrated with real-time data capture, cutting-edge cloud-based data analytics, and cloud-based storage.

More about Metcash

Metcash is one of Australia’s leading marketing and wholesale distribution companies. Metcash recorded sales of more than $13 billion in the FY20 and the company supports popular retailer networks including Mitre 10, IGA, IGA Liquor, and Foodland to name a few.

At present, it delivers to 10,000+ retail customers that are supported by Metcash’s distribution centers in all major cities and smaller regional centers across Australia.

Image source: Business photo created by katemangostar –

Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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