After dropping multiple hints over the past few weeks, Apple Music has announced that it is set to introduce cutting-edge sound quality to subscribers by bringing Spatial Audio.
The next-generation sound on Apple Music will be supported by Dolby Atmos and rolled out to Apple’s entire audio catalog in June 2021.
The arrival of Spatial Audio will give Apple an edge over Spotify in HD audio. Besides, due to this recent development, Spotify is tipped to lose a considerable amount of global market share.
Instant Reaction from Competitors
This announcement from Apple is expected to trigger an immediate response from other players in the streaming industry.
Amazon Music wasted little time to react by offering Amazon Music HD to all eligible Amazon Music Unlimited customers at no additional cost. Other companies such as Deezer and TIDAL are also working toward offering an affordable upgrade on their streaming services.
What is Spatial Audio?
Spatial Audio sets the stage for artists to build immersive audio experiences for fans with superior levels of sound clarity. With this state-of-the-art technology, Apple Music subscribers will be able to listen to over 75 million songs in Lossless Audio.
The new features are set to hit the ground running in June 2021 at no additional cost.
According to Oliver Schusser, Vice President of Apple’s Apple Music and Beats, the company is taking a giant step forward to improve its sound quality. He said that listening to songs and audio in Dolby Atmos will be a magical experience for customers.
Post-launch, Apple Music subscribers can listen to songs in Spatial Audio from popular music genres and artists.
At the same time, Apple is also working with music labels and artists to create new tracks in Dolby Atmos. Both Apple and Dolby are making it easier for sound engineers, musicians, and producers to make songs in Dolby Atmos.
More about Apple Music
Apple has revolutionized the entire music experience by rolling out iTunes and iPod. Apple Music takes this music experience to the next level with more than 75 million songs from various artists.
Since 2015, Apple Music has millions of subscribers from more than 165 countries. Apple Music can be streamed on the iPod, Apple TV, HomePod, iPad, and Apple Watch.