Today, the news broke out that Adidas AG, one of the world’s largest sports brands, has chosen AWS as its cloud provider for SAP workloads. The announcement states that Adidas is set to migrate its SAP environment to AWS and use an advanced S4/HANA platform.
Adidas shifts to the cloud
Migrating the SAP workload to the cloud-based AWS platform will empower Adidas to digitize its main business operations across its value chain. This will allow them to improve their customer experience and turn into an even better data-driven organization.
The shift to AWS will also allow Adidas to support newer business models such as direct-to-consumer.
Businesses from around the world are increasingly focusing on deploying software to improve data utilization. Adidas is looking to modernize its ERP software with SAD as it lays down the foundation that is required to bind its data across the company’s global operations.
The advanced cloud-based platform will also support Adidas’s physical sales channel by integrating SAP environments with AWS capabilities. AWS specializes in data analytics and machine learning solutions that help businesses organize their inventory, supply chain, and retail operations.
The shift to the cloud will also help the company provide personalized customer experiences. Adidas can now provide customized discounts, priority customer support, and early access to new products.
AWS’s rich experience with SAP will allow Adidas to seamlessly integrate its SAP environments with AWS technologies. This will open up new avenues leading to data science, enterprise reporting, and cutting-edge analytics capabilities.
Besides, by creating a cloud-based data pool on AWS, the sports brand will gain improved visibility across its consumer-facing operations
How will AWS services help Adidas?
The machine learning capabilities of Amazon’s Sage Maker enable data scientists and developers to create and deploy machine learning models rapidly into the cloud.
With these capabilities, data scientists at Adidas can forecast seasonal demand for certain products. This will ensure that there is no inventory mismanagement and the right product is available at a certain store or warehouse at the right time.
As brands around the world are increasingly focusing on providing a seamless e-commerce experience, Adidas is also looking to do the same. Adidas will now be able to refine its e-commerce offerings in tune with the customer’s preferences and also offer a more personalized experience.
Feature Image Source: https://www.adidas-group.com/