Adidas Migrates its SAP Environments to Amazon Web Services (AWS)

Today, the news broke out that Adidas AG, one of the world’s largest sports brands, has chosen AWS as its cloud provider for SAP workloads. The announcement states that Adidas is set to migrate its SAP environment to AWS and use an advanced S4/HANA platform. 

SEE ALSO: Emerson Announces Plans to Merge its Software Units with AspenTech

Adidas shifts to the cloud

Migrating the SAP workload to the cloud-based AWS platform will empower Adidas to digitize its main business operations across its value chain. This will allow them to improve their customer experience and turn into an even better data-driven organization. 

The shift to AWS will also allow Adidas to support newer business models such as direct-to-consumer. 

Businesses from around the world are increasingly focusing on deploying software to improve data utilization. Adidas is looking to modernize its ERP software with SAD as it lays down the foundation that is required to bind its data across the company’s global operations.

The advanced cloud-based platform will also support Adidas’s physical sales channel by integrating SAP environments with AWS capabilities. AWS specializes in data analytics and machine learning solutions that help businesses organize their inventory, supply chain, and retail operations. 

The shift to the cloud will also help the company provide personalized customer experiences. Adidas can now provide customized discounts, priority customer support, and early access to new products. 

AWS’s rich experience with SAP will allow Adidas to seamlessly integrate its SAP environments with AWS technologies. This will open up new avenues leading to data science, enterprise reporting, and cutting-edge analytics capabilities. 

Besides, by creating a cloud-based data pool on AWS, the sports brand will gain improved visibility across its consumer-facing operations

How will AWS services help Adidas?

The machine learning capabilities of Amazon’s Sage Maker enable data scientists and developers to create and deploy machine learning models rapidly into the cloud. 

With these capabilities, data scientists at Adidas can forecast seasonal demand for certain products. This will ensure that there is no inventory mismanagement and the right product is available at a certain store or warehouse at the right time. 

As brands around the world are increasingly focusing on providing a seamless e-commerce experience, Adidas is also looking to do the same. Adidas will now be able to refine its e-commerce offerings in tune with the customer’s preferences and also offer a more personalized experience. 

SEE ALSO: NetSuite is Adding Fintech Functionalities to Its ERP with SuiteBanking

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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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