Which is the Best Email Marketing Software Company in 2021?

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Email Marketing

Despite the advent of multiple marketing channels, email marketing continues to remain very relevant. One of the major factors driving its popularity is the high return on investment (ROI). Data suggests that organizations can make $38 for every $1 email investment [1]. 

What is the best part about email marketing? That most people who you are trying to connect with have an active email address. Customers use email addresses to sign-up for products and services. 

Although getting into the inbox of your customers may seem like a stroll in the park, it isn’t. This is where email marketing software companies step in. 

An email marketing company enables a brand to formulate effective strategies, collect customer information, craft, and manage email marketing campaigns. 

At ToolsMetric, we examined a bunch of email marketing companies based on their client portfolio, ratings, area of expertise, and brand reputation. 

What did we find?

As a business, you can trust a top email marketing company. Apart from helping you reach the inbox of your customers, these companies also help you turn prospects into customers. 

Let’s take a look at some of the best email marketing software companies. 


AWeber is easily one of the oldest email marketing companies in the market. The vendor provides an array of email tools for small and medium-sized businesses to help them manage email marketing. 

In addition, it is very easy to kickstart your email marketing plan with AWeber. The email marketing solutions can easily integrate with leading platforms such as WordPress. 

Users have full access to a wide range of HTML email templates, autoresponders, list management, A/B testing, email tracking, and analytics. In addition, the tool also offers robust email marketing features including automatic RSS-to-email for bloggers, AMP emails, customer segmentation based on tags, and more. 

If you want to know more about AWeber, you can read our in-depth AWeber tool review.


GetResponse is also a very popular email marketing company. The email marketing software designed by the company is widely used by small businesses across different industrial spheres. 

In the current scenario, nearly 51% of organizations use automation [2]. GetResponse is arguably one of the best email marketing solutions for marketing automation. It comes with a set of automation tools that allow users to create engaging email marketing campaigns. 

You can bifurcate your customers and use the drag and drop builder to build email campaigns for different customer groups. 

Some of the other features include autoresponders, unsubscribe tracking, landing pages, A/B testing, and form builder. Besides, GetResponse can also be integrated with multiple third-party software such as Google Docs, ZenDesk, Salesforce, etc. 

If you want to know more about the tool’s features and pricing plans, read our in-depth GetResponse review.


Mailchimp has managed to attract a large customer base over the years primarily because of its free email marketing service. 

Just like GetResponse and AWeber, Mailchimp also offers core email marketing features such as A/B testing, autoresponders, customer segmentation, and campaign management. 

One unique feature of Mailchimp is that it allows you to schedule emails based on the timezone of the recipient.

The tool can be integrated with a bunch of popular platforms such as Shopify, Magento, WordPress, etc.  

Mailchimp lags behind when it comes to marketing automation features. The automation features are limited in comparison to other email marketing companies in the market. 

Over the past few years, the developers have been working on some advanced features. However, after testing and using them, users have reported that these features are not advanced enough. 

If you wish to know more about Mailchimp, you can read our Mailchimp review


Drip is a robust enterprise email marketing software for digital marketers, e-commerce companies, and freelancers. It comes with a bunch of tools that facilitate marketing automation, offers personalization, and create sales funnels. 

Besides, it also integrates with numerous leading website builders such as WooCommerce and WordPress. The wide integration options enable users to add pop-ups and sign-up forms to their website to capture more leads. 

Drip’s smart marketing automation tools, split testing tools, list groups, email segmenting, and visual automation workflow builder sets it apart from the rest of the competition. Each of these features is specifically designed to drive sales and revenue. 

Despite its steep pricing, we reckon Drip is the best email marketing software company for e-commerce websites. In its recent update, Drip has also included SMS notifications to all their plans. This means that users can now connect to their customers via SMS and email marketing.

Interested in knowing more about Drip? You can go through our Drip tool review


ConvertKit is a perfect email marketing software for marketers, content creators, professional bloggers, and authors. It also ranks high in the usability chart due to its user-friendly and intuitive interface. 

One of the most distinguishing features of CovertKit is that it enables users to provide content upgrades and incentives with email signup forms. In addition, it also includes auto-responders, which allow you to deliver drip emails. 

This email marketing tool is also very useful to bifurcate subscribers. Subscriber segmentation can be used to create personalized automated emails. In simple words, it lays the foundation for robust targeted email marketing. 

ConvertKit provides all the core features you would expect from a highly rated email marketing company. Some of these features include landing page builder, email templates, workflows, A/B testing, and more. 

How Can an Email Marketing Company Help Your Business?

Bulk Emails

Email marketing companies offer services that are tailored to boost your company’s growth. The best email marketing software companies provide personalized solutions to organizations based on their requirements. 

Here is how an email marketing company can help:

  • Enhance your customer relations and brand presence
  • Bridge the gap between you and your target audience
  • Save precious time and valuable resources
  • Improves customer acquisition and retention
  • Optimize lead generation and increase conversions

Last Thoughts

There is no denying that there are more than hundreds of email marketing companies in the world. Our job is to ensure you choose the right email tool for your business.

If you are a budding marketer, startup, or small business, Constant Contact is a perfect fit. Why? Mainly because of its economical pricing plans and excellent support team.

However, if you run an e-commerce business or an online store, we suggest using Drip. Its features are primarily developed to aid the growth of e-commerce companies. Besides, the customization and automation options provided by Drip are parallel to none.

Regardless of the size of your company, do not ignore email marketing at any cost. Today, although content marketing, SEO, and social media have emerged as powerful marketing channels, we would not recommend tossing out email marketing.

At present, around 47% of marketers think automation is a worthy investment [3]. Even today, 89% of marketers rely on emails as the main channel for a lead generation [4].

Last but not least, email marketing increases revenue.

If you do not have a solid email marketing strategy in place, it is never too late. Whether you want to fly solo or seek help from one of the best email marketing companies, that is totally up to you. However, it is important to start from somewhere.

Image Source: rawpixel.com

Image 1 Source: Image by Muhammad Ribkhan from Pixabay


[1] (2015) van Rijn. J “DMA National Client Email Report 2015” emailmonday [online] Available from: https://www.emailmonday.com/dma-national-client-email-report-2015/ [accessed June 2021]

[2] [3] [4] (2021) Holvach. H “104 Email Marketing Statistics You Should Know In 2021” Snov Labs [online] Available from: https://snov.io/blog/email-marketing-statistics/ [accessed June 2021]


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