Email Software Download – Top 3 Free Email Clients and Email Marketing Tools

email

On average, we spend around five hours going through our personal and work emails [1]. Do you still think we do not need tools to make us more productive with email? Some of the top best email services have evolved from providing the basic tools to send and receive emails. There is more to email communication these days, and the sooner you figure that out, the better it is for your business. 

However, when you type email software download on a search engine, you will see a huge list of different email marketing software systems. How do you make a choice? Simple, by identifying your goals and finding tools that offer features to achieve them. 

Despite email being at the heart of communication in the business world, there are multiple ways in which emails can be used. With desktop email marketing software, you can migrate all your accounts under a single umbrella, use different productivity tools, and integrate your favorite applications. 

The possibilities are endless! If you are looking for an email marketing free download tool, you are likely to stumble upon some really handy software solutions. However, the best email software may not necessarily be free of cost. 

Let’s take a look at some of the best email marketing software tools of 2021. 

If you have searched for “email marketing software free download”, you should consider the following email clients and tools. 

Free Email Clients

1. Gmail

Gmail

Does Gmail need any introduction? Unless you are living under a rock, you have most definitely either sent an email to a Gmail ID or used one. 

Gmail was released in 2004 when Hotmail and Yahoo Mail were probably the most popular email service providers. Today, Gmail has more or less blown away Hotmail and Yahoo Mail (tell us if you know anyone using these) and become a market leader when it comes to free email services. 

But what makes Gmail so popular? It is most probably its web interface. When you open Gmail, almost your entire inbox is in front of you with minimum clutter. Besides, all your messages are systematically organized to ensure you have a seamless experience. 

Another advantage of using Gmail is that you can even access it offline. However, you can only do that on Google Chrome. You can also use the snooze feature that enables you to snooze the mail for the stipulated time. 

Google offers a paid business version of Gmail that is available in the form of Google Workspace (formerly known as G Suite). The paid version will not display any advertisements and also allows you to create personalized email addresses on your domain. 

We can safely say that Google Workspace is the company’s response to Microsoft 365. This means that you can work with spreadsheets, make presentations, and work with documents. 

Why Gmail?

  • Very simple to use and understand interface
  • Excellent spam filtering
  • Google Workspace

2. Mail and Calendar

Although Outlook is one of the most reliable and used email tools in the business landscape, it is not very appealing to home users. Coming to terms with that, Microsoft built a lighter email client into Windows. 

Back in the day, this client was known as Outlook Express, and since then it has transitioned to Mail and Calendar. 

If you are a heavy Windows user, there is a strong chance you will use Mail and Calendar. We think it is a natural choice because when you sign in to Windows 10 with an Outlook.com, Hotmail, or Live address, the account is already synced with the email client.

Besides it also works with other leading accounts such as Gmail, iCloud, and Yahoo. One of the features that stands out for us is Quick Actions, which enables you to archive and flag messages easily. 

Why Mail and Calendar?

  • Built into Windows 10
  • Easy integration with Windows Calendar
  • Can support other email providers

3. Thunderbird

If you are looking for a free email software download, Mozilla’s Thunderbird is a great option. It is one of the best alternatives for other paid-for subscriptions and Outlook. 

Although the Firefox browser is becoming less popular day by day, Thunderbird is one of the most well-rounded software out there. 

Thunderbird is free to download and the installation is pretty straightforward. Once you start playing around with Thunderbird, you will quickly realize that it has all the features you need from email software. 

What makes Thunderbird stand out from the rest is the added customization choices. You can install multiple addons that offer additional features. 

If you are looking for a free yet very efficient email client, Thunderbird is an option worth considering. You can modify the application based on your requirements and also make changes to its overall appearance. 

After looking at three excellent options for email clients, let’s take a look at some free-to-use email marketing tools. 

Free email marketing tools

1. Sendinblue

Sendinblue offers an excellent free plan which allows you to create a list with unlimited contacts. Besides, it comes with a gamut of robust analytics, dashboard, and marketing automation features. 

Sendinblue is one of the very few email marketing tools that allow you to have an unlimited number of contacts. However, you can only send up to 300 emails each day. Hence, if you have to deliver bulk emails to more than 300 contacts per day, unfortunately, Sendinblue is not the tool for you. 

Despite that drawback, the tool is pretty flexible if you have multiple drip campaigns since there is a limit to the number of subscribers. 

Why Sendinblue?

  • Integrations with top third-party platforms such as Intercom, Salesforce, and Shopify
  • Drag-and-drop email editor
  • Excellent automation features for abandoned cart messages, autoresponders, and more

Please read our Sendinblue tool review to understand the key benefits of using this tool.

2. Mailchimp

mailchimp

Mailchimp is loved by small businesses, freelancers, and bloggers. The reason for this is that Mailchimp was probably the first email service provider to offer a free plan. Apart from that, Mailchimp offers some great email marketing and e-commerce tools. 

The free plan allows you to send 10,000 emails per month and have around 2,000 subscribers. 

Why Mailchimp?

  • Offers tools for Facebook and Instagram ads and posts
  • A/B testing
  • Excellent customer support

You can also go through our Mailchimp review to know more about the tool.

3. MailerLite

MailerLite is the new kid on the block who has gained considerable popularity over the past couple of years. The excellent survey and pop-up options can be used to improve customer engagement and interactions. 

With the free plan, you can send around 1,000 emails and access almost all core email marketing features. Some features that you are required to pay for include A/B testing, live chat support, template creation, and evaluating the click-through rate (CTR) with a heatmap. 

Why MailerLite?

  • You have control of the backend using the custom HTML editor
  • Very easy to design a mobile-optimized template
  • Users can create visually appealing surveys, pop-ups, and newsletters

You can also go through our MailerLite review to learn more about the tool’s features and specifications.

Final Words

Although we have mentioned which email clients and email marketing companies make it to the podium, there are plenty of free tools available. Ultimately you will need to do your own research and identify the right tools for your email marketing activities. 

Whether you are looking for an email marketing software demo or email marketing software free download, you can find them all with some research. 

You can also go through our in-depth tool reviews to discover the top features of various leading email software systems. 

Image 1 Source: rawpixel.com

Image 2 Source: Image by Pfpiovani from Pixabay 

Image 3 Source: Mailchimp

Source:

[1] Abramovich. G (2019) “If You Think Email Is Dead, Think Again” Adobe Blog [online] Available from: https://blog.adobe.com/en/publish/2019/09/08/if-you-think-email-is-dead–think-again.html#gs.30tdkx [accessed June 2021]

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