E-mail Marketing
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from $6.4/month

This SendPulse review by ToolsMetric covers all the important aspects of the tool. Right from its key features, integrations, and pricing, this review ...

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from $10/month

Want to know if SMTP2GO is useful for your business? Read our in-depth SMTP2GO review to know more about its features, pricing plans, integrations, etc. ...

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from $27/month

Read this detailed Leadpages review to know more about its features, pricing plans, benefits, integrations, and more. What is Leadpages? Leadpages is a ...

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from $11/month

What is Sender? Sender is one of the best cloud-based email marketing platforms. It is largely designed to help marketers in the e-commerce space to send ...

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from $16/month

Read this in-depth Omnisend review to understand its features, pricing, integrations, and much more! What is Omnisend? Omnisend is a well-designed ...

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from $15/month

Are you looking for exclusive coverage on YesWare? You have landed at the right place. Learn everything you need to know about Yesware pricing, features, ...

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from $14/ month

What is Freshmail? With FreshMail, the users can create newsletters and track and send messages to their customers. The email marketing tool was ...

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Constant Contact

from $5/ month

What is Constant Contact? Constant Contact is an easy-to-use email marketing tools that help companies increase their subscribers by attracting new ...

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from $14/ month

What is iContact? iContact is an email marketing software that makes email marketing for companies simpler cost-effective. It also avails marketing ...

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from $14/month

What is SendGrid? SendGrid, cloud-based email marketing software effectively delivers over 18 billion customer engagement emails. The main purpose of ...

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What is ConvertKit? Currently, email marketing is ruling the marketing industry by providing a great return on investment to businesses. Some studies ...

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Zoho Campaigns

from $6/month

What is Zoho Campaign? Zoho Campaigns is a cloud-based email marketing solution designed to build, deliver, and monitor email campaigns for boosting a ...

Email Marketing Systems

Emails have become one of the core components of marketing in today’s business landscape. Current marketing strategies incorporate email marketing to primarily promote products and services.

As email marketing continues to gain popularity, a number of email marketing platforms are now available.

Email platforms simplify your email marketing efforts by automating tasks, creating email lists, scheduling emails, and more.


What is email marketing?

Email marketing is a relatively new marketing channel and can be classified under direct as well as digital marketing that makes use of emails to promote products and services.

Email marketing systems play an important role in making customers more aware of new developments in your company. Modern-day marketing strategies are incomplete without email marketing.

The best email marketing software offers a range of benefits and helps to formulate marketing strategies to achieve different objectives.

Email marketing platforms help with:

  • Increasing brand awareness
  • Improving lead generation
  • Building relationships
  • Enhancing customer engagement

Email marketing platform must-haves

As mentioned earlier, with the growing popularity of email marketing, a range of email marketing platforms are available. Choosing the right email marketing system for web email marketing or sales email marketing can become a bit challenging.

Here are a few must-haves in every email platform.

Product capabilities

Do your own research and make sure that the email marketing tool has all the features you are looking for. The best email marketing software should include a range of features that help you increase brand awareness and sales.

Features include:

  • Automation
  • Tracking tools
  • List management
  • Mobile-responsive templates

Customer support

No matter how experienced you are with email marketing, there is going to come a time you may need assistance from support teams for troubleshooting. A good customer support team is important to ensure your email campaigns are seamless.
While phone and email support are given, most email marketing websites offer chat support, social media support, and knowledge-based blogs.


Integrations are important. Your email platform should be able to integrate with different business applications and tools which include e-commerce, CRM, or CMS.

Integration with other business tools enables you to create personalized and relevant email campaigns.

What is a Sales email?

Sales emails are sent to customers for product promotion and increasing revenue. The impact of a sales email relies on a few factors such as quality of email template, email deliverability, the value of the offer, and more.

Essential elements of a sales email:

  • Subject line
  • Opening
  • Body
  • Closing call-to-action
  • Signature

Email Marketing Reviews

ToolsMetric is a platform that provides out-and-out insights related to email marketing tools and platforms. We at ToolsMetric review different email platforms to help our audience choose the most appropriate software based on their needs.

Whether you want to invest in a web-email marketing or sales email marketing tool, we got you covered. We compare the different features, pricing plans, specifications, integrations, and other parameters and review them.

Read reviews, make comparisons, and invest in the right tool which will fulfill your business needs.


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