What is a CRM system?
CRM is an acronym for customer relationship management and software that is designed to help businesses strengthen ties with their customers. A CRM system also helps business enterprises in organizing, improving efficiency, managing time, and boosting productivity.
Although CRM software tools have been around since the mid-1990s, they have gained popularity only in recent years. Companies around the world are gradually realizing the benefits of a CRM system and how it can bridge the gap between data and customers.
CRM platforms analyze and record all interactions made with customers including calls, meetings, emails, and more. The ultimate goal of a CRM is to enhance customer experience, increase revenue, and drive sales.
Although the term customer relationship management is self-explanatory in itself, it does not provide the complete picture. The humongous volumes of data that can be tracked for every customer in a cloud-based CRM platform are certainly exciting.
What are the characteristics of a good CRM platform?
Since the adoption of CRM is slowly on the rise around the world, it is important to understand which CRM is the best for you. There are a few ‘must haves’ that you should keep in mind while choosing customer relationship management software.
Some of these include:
- Ease of integration
A good CRM platform should allow you to swiftly and seamlessly import data from your database. The CRM should not require you to perform a lot of work upfront.
- Ease of use
Even the best CRM is of no use to your company if your employees have no idea how to use it. While deciding which CRM tool fits perfectly with your business, evaluate how easy it is to use. It is important to not spend a lot of time training your employees to use a CRM.
If you have already thought about investing in a CRM, you have set your eyes on growth for your business. This is the exact reason why you should choose a CRM that is adaptable to your organization’s future needs.
- Easy reporting
While your business is growing, it is important to keep a track of your employee and customer activities and use this information to benefit your company. Hence, opt for a CRM that includes the best tracking and reporting features.
CRM tool reviews
ToolsMetric is a platform that is dedicated to providing in-depth reviews of some of the most popular and lesser-known CRM platforms. Whether you want to compare different features, benefits, and other parameters of CRM tools or simply understand a product, we have you covered.
The comparison feature is extremely user-friendly and a quick way to compare some of the best CRM tools from leading vendors around the world